ALBERTA WANTED TO ATTRACT MORE TRAVELLERS WITH A MILLENIAL MINDSET – SO WE CREATED A KILLER SOCIAL STRATEGY TO DO JUST THAT. OUR UNIQUE APPROACH TO CONTENT, INFLUENCER ENGAGEMENT AND A COMMUNICATIONS STRATEGY THAT APPEALS TO AN AUDIENCE HUNGRY FOR ADVENTURE, WILD-LIFE AND BUCKET LIST EXPERIENCES, WE HELPED INCREASE DESIRE AND VISITATION SIGNIFICANTLY TO THE REGION.
The Business Challenge
Provide content and social media services to highlight the unique offering that is Alberta to Australian audiences.
Millennials want to feel something; they want to be connected to adventure in their travels.
Highlighting the natural wonders of the region, using a multitude of content formats, our work includes social strategy, channel management, influencer campaigns, content creation/curation and ATL paid advertising strategies to target consumers and help increase visitation from Australian travellers to the region.