SHINING A LIGHT ON THE FEEL-GOOD VIBES OF SANTA MONICA.
SANTA MONICA NEEDED SOME GOOD REP AND PRODUCT UNDERSTANDING IN THE AUSTRALIAN MARKET-PLACE, SO WE TOOK AN INNOVATIVE APPROACH TO TRAVEL TRADE AND CONSUMER PR TO HIGHLIGHT ONE OF LA’S COOLEST HANGS BY BRINGING SANTA MONICA TO SYDNEY AT EVERY CHANCE POSSIBLE.
The Business Challenge
Santa Monica needs to shine as a unique and highly desirable location within the Los Angeles region; through an integrated approach to consumer PR and Trade Relations.
Bringing a destination to the people is just as powerful as bringing the people to a destination.
Create a full scale annual consumer PR and Trade program to build consumer awareness & consideration, market education and increased visitation numbers for Santa Monica. With offices in Sydney and Santa Monica, Klick leverages market intel and relationships to ensure the ongoing success of the region. An annual roadmap includes influencer and famil programs, sales missions, trade campaigns, consumer focused media activity and on ground activations.