Klick Communications https://klickcommunications.com Thu, 16 Aug 2018 02:15:38 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 Brand activism: When ‘Good’ Business is Good for Business https://klickcommunications.com/2018/08/brand-activism-when-good-business-is-good-for-business/ https://klickcommunications.com/2018/08/brand-activism-when-good-business-is-good-for-business/#respond Wed, 15 Aug 2018 23:31:12 +0000 https://klickcommunications.com/?p=34131 If 2018 is the year of brand activism how do you know if it’s right for you and how do you step into a socially-charged topic authentically? The road can be bumpy and is littered with cautionary tales (Pepsi anyone?). Before you throw your brand (and your marketing $$) behind a cause, it is essential...

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If 2018 is the year of brand activism how do you know if it’s right for you and how do you step into a socially-charged topic authentically?

The road can be bumpy and is littered with cautionary tales (Pepsi anyone?). Before you throw your brand (and your marketing $$) behind a cause, it is essential that you establish a framework to assess each opportunity for brand fit and create rules of engagement that will protect you from the nasty whiff of ‘tokenism’.

So, should you stay clear of brand activism altogether?

Not if you listen to your customers first.

Here’s a handy checklist to steer you:

  1. Get to know your customers, their passions and pursuits can help you uncover gold – with access to more data than ever before knowing your customers, and what they care about, is the first step in assessing a cause that will resonate with them and have them raving about your brand.
  2. Transparency – share your brand purpose and mission with your employees, your board members and your customers. Alignment throughout the entire organisation from C Suite to customer service personnel is essential for success. A tweet in bad taste or inappropriate conduct can completely derail an otherwise noble cause.
  3. Find the fit – the cause or topic doesn’t have to be an obvious one but, an authentic link back to your products or services will make sense to your customers and enable more authentic storytelling. If you are a producer of dog food and throw your weight behind Guide Dogs Australia, you are playing in rich territory with a natural audience affinity, ensuring a warm reception from employees and customers. If your brand does not naturally lend itself to a controversial subject matter and has no reason to ‘play’ in the space – it’s best advised to steer clear.
  4. Go all in – if you are going to insert your brand into a political or socially-charged topic really commit. A token sponsorship or badging of an event or cause will be seen for what it is – a weak attempt to leverage the topical currency of a cause for corporate profits = not cool. At best you will be added to a long list of ‘me too’ hangers on and at worst you’ll be blasted by the press and on social media – negating any positive sentiment you hoped to gain.
  5. Monitor reputation – the work doesn’t end with the message. By constantly analysing customer and staff sentiment before, during and after any major marketing activity, you can be assured of a fluid and evolving conversation that can lead to a long-term perception shift and even the development of future products and services. A brand truly committed to a particular cause or organisation is ready to adapt to their customers interests and passions and the social landscape that exists as the stage.

If you decide to join the army of brands brave enough to step into the fray you can expect greater loyalty from your customers and can bask in the glow of doing something positive for the community. It will not be without challenge, but if you get it right you can leverage your reach and resources to initiate change on a large scale.

‘Fuelled by widespread and growing unease over our shared future, millions will lavish attention on a new breed of role model. One that’s outspoken and committed to driving meaningful change.’

  • Source 2018 Trendwatching.com

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A Kwick 5 Point Update https://klickcommunications.com/2018/08/a-kwick-5-point-update-19/ https://klickcommunications.com/2018/08/a-kwick-5-point-update-19/#respond Wed, 15 Aug 2018 23:14:33 +0000 https://klickcommunications.com/?p=34108 1. Snapchat rolls out Snap Private Marketplace and Commercials to Ads Manager Snapchat will now offer Snap Private Marketplace (Snap PMP) to a small group of Discover partners, where they will be able to offer ad inventory across the app’s Ads Manager, enabling them to monetise their content. Partners involved in Snap PMP are BuzzFeed,...

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1. Snapchat rolls out Snap Private Marketplace and Commercials to Ads Manager

Snapchat will now offer Snap Private Marketplace (Snap PMP) to a small group of Discover partners, where they will be able to offer ad inventory across the app’s Ads Manager, enabling them to monetise their content. Partners involved in Snap PMP are BuzzFeed, Hearst, VICE and Vertical to name a few.

Snap PMP offers benefits such as:

  • Ad targeting options
  • Metrics
  • Dynamic pricing

Additionally, Snapchat will be making their six-second, non-skippable commercial ads available to 100 selected advertisers via Snapchat’s self-serve ad platform. Instead of purchasing through a Snapchat Sales person these selected advertisers are able to purchase Commercials directly from Snap’s Ads Manager.

Source: Marketing Land

2. Facebook updates metrics on Video Ads

Facebook has adjusted the way it measures video ads. Before, 3-second and 10-second video views metrics included accumulated time if a viewer reversed or replayed the video, but now, the metric will only include unrepeated seconds of watch time in order to measure the consumption of the ad in a more accurate way.

Additionally, Facebook is also releasing a new Video Plays metrics available in the Ads Manager, which will reflect the actual number of video plays, rather than the impressions that are calculated when a video appears in users’ News Feed, but the video is not necessarily played. With this release, Facebook removes 2 metrics: 30-second video view and video percentage watched.

Facebook has also confirmed that advertisers will soon have the ability to use Moat (Oracle’s Data Cloud) in order to compare and confirm Facebook’s new Video Plays metric. Moat is already one of Facebook’s third-party measurement platforms and will now use its own methodology to determine Facebook video ad plays – in a more accurate way.

Source: Marketing Land

3. Facebook and Instagram will now tell users how much time they’re spending on the app

The platforms are introducing an activity dashboard to assist users in managing the amount of time they are spending looking at their phones. This initiative is a part of the company’s time well spent movement, since their aim is to ensure people’s time on the apps is intentional, positive and inspiring.

The activity dashboards are located on the user’s settings page. On Instagram it’s called ‘Your Activity’, and on Facebook it’s called ‘Your Time on Facebook.’ The tool will tell users how much time they spend on the individual app per day, as well as offering to set a reminder to close the app daily and an option to mute push notifications from the apps.

Together with Facebook, Google and Apple are both working on time well spent initiatives.

Source: Marketing Land

4. WhatsApp launches its first revenue-generating activity

WhatsApp launches its first revenue-generating enterprise product and the only way it currently makes money directly from the app. WhatsApp Business API is now allowing businesses to respond to messages free for up to 24 hours, but after that time, it will charge them a fixed rate by country for each message sent.

Businesses will still be able to only contact people who messaged them first, but this API will help them to program their sent shipping confirmations, appointment reminders and event tickets.

The 3 million users of the WhatsApp For Business app can also manually respond to customer service questions through their own tool or through other apps. If Facebook can pitch the WhatsApp Business API as a cheaper alternative to customer service call centres, the convenience of asynchronous chat could compel users to message companies instead of phoning.

Additionally, people can now quickly start a WhatsApp conversation with businesses from an ad seen on Facebook, allowing both businesses and potential clients to engage with potential customers. Businesses can also add the click-to-message feature on their website or Facebook Page. This feature will be available in Ads Manager in the following weeks for most countries.

Businesses that choose to run these ads, will have access to additional metrics in Ads Manager to evaluate their campaigns. Metrics include:

  • Conversations Started
  • Messaging Replies

Source: Facebook Business

Source: Techcrunch & Facebook

5. Snapchat launches sticker packs with an effort to boost connections with Influencers

Snapchat continues its efforts to appeal to influencers, now the creators have an option to create their own personalised sticker packs available in the app. With this, Snapchat seeks to show these high-profile creators that they will have more options than regular users and motivate them to stay on Snapchat rather than moving over to Instagram.

In addition, Snap has also given creators access to in-depth audience analytics, showing Snap is clearly moving away from their original positioning that influencers and celebrities are no different to regular creators.

Overall, it is clear Snap has had the realisation that as a platform they need these creators in order to maintain and engage their current audiences.

To access the designed stickers, users may find them in the ‘star’ icon in the app.

Source: Social Media Today

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A Kwick 5 Point Update https://klickcommunications.com/2018/07/a-kwick-5-point-update-18/ https://klickcommunications.com/2018/07/a-kwick-5-point-update-18/#respond Tue, 24 Jul 2018 00:43:42 +0000 https://klickcommunications.com/?p=34089 Facebook’s Ads Manager improvements make it easier to create Ads on the go. Creating advertising campaigns on the go is now easier with the addition of new creative tools in Facebook’s Ads Manager app, which allow social managers to create and edit ad images directly from the app. These new tools include: Text Overlay and...

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  • Facebook’s Ads Manager improvements make it easier to create Ads on the go.
  • Creating advertising campaigns on the go is now easier with the addition of new creative tools in Facebook’s Ads Manager app, which allow social managers to create and edit ad images directly from the app.

    Source: marchmeena29

    These new tools include:

    • Text Overlay and Text Policy Checker: Users can choose fonts and add text to the ad, as well as overlay it across the selected image. It also notifies users if the amount of text exceeds Facebook’s guidelines.
    • Image Cropper: Users can crop their images to the ideal size to fit their ads.
    • Templates: Facebook provides users with templates which they can edit to fit their needs, assisting users in the process of creating the ad.
    • Shapes, Stickers and Logos: Users can now add their brand logo along with stickers and shapes to customize their ads and portray relevant information about their business.
    • Colour Filters: Users can add filters to expose the image as they see fit.

    Source: Social Media Today

    1. Instagram is the lead platform for influencer marketing

    If you’re looking to work with an influencer for your business, Instagram is your go-to platform. With about 1 billion users, it is the ideal platform for influencers to boost their content to a broader audience.

    Reportedly, nine out of ten influencers worldwide choose Instagram as their main platform for marketing campaigns. Following Instagram posts, Instagram stories are the second-most used feature for influencers to promote sponsored campaigns.

    According to Mediakix, an influencer marketing firm, marketers will spend in the region of $1.6 billion on Instagram influencer marketing campaigns this year. And as advertisers swap their budget from other marketing channels, they estimate that the ad spend on influencer marketing will rise from $5 billion to $10 billion dollars in the following five years.

    Source: Mobile Marketer

    1. Snapchat links to Amazon through a visual product search feature

    Snapchat is developing a visual product search feature that takes users to Amazon’s e-commerce site once the camera identifies the object through Snapchat’s app.

    This feature, where the camera turns into a shopping tool, offers users another way to find and engage with products and brands of interest. Soon, Snapchat’s 191 million users, will be experiencing a different way of purchasing.

    Source: Mobile Marketer

    1. Facebook Messenger allows users to sync Instagram contacts to Messenger

    Users can now find a feature in Facebook Messenger that allows them to pull contacts from Instagram. This option can be found in the ‘people’ tab in Facebook Messenger.

    Once the user chooses to sync the contacts, the Instagram username and account automatically becomes visible to other people on Messenger. This feature allows users to merge friends and family that are currently on different social platforms, expanding their social grid.

    Source: TechCrunch

    1. How businesses can use Instagram Live Video Chat

    Businesses can use Instagram Live Video Chat to offer customers personalized service and enrich their business relationships.

    Engaging in Live Video gives customers a sense of trust and credibility. Here are some ways businesses can engage with this tool:

    • Provide customer service: Use the tool to connect with customers and resolve their questions and/or issues.
    • Close a sale: A timely live call can answer potential customers’ questions about a product or service and it could determine their decision of purchase.
    • Do product demos: Show your audience how to use your product and engage potential clients.
    • Set up client consultations: Show your clients you care and establish loyalty by offering them guidance and advice.
    • Hold team meetings: Use Instagram video chat to hold small team meetings, you can include up to four people in the conversation.

    Source: Social Media Examiner

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    Brand Matters in the Youniverse https://klickcommunications.com/2018/07/brand-matters-in-the-youniverse/ https://klickcommunications.com/2018/07/brand-matters-in-the-youniverse/#respond Tue, 03 Jul 2018 05:20:16 +0000 https://klickcommunications.com/?p=34059 With everyone focused on data have we forgotten the power of brand? No one can deny that the power balance has shifted, from brand push to consumer pull. But brand still matters. As knowledge of what the consumer wants increases, the knowledge of what a brand does is decreasing and this should alarm marketers. So,...

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    With everyone focused on data have we forgotten the power of brand?

    No one can deny that the power balance has shifted, from brand push to consumer pull. But brand still matters.

    As knowledge of what the consumer wants increases, the knowledge of what a brand does is decreasing and this should alarm marketers. So, what’s the answer?

    Brand Intelligence.

    Being able to understand, articulate and demonstrate what your brand stands for is key to long term success. If you look at the brands that have stood the test of time, and navigated disruption with relative ease, you will start to see a pattern emerge. Global brands like Nike, Apple and Red Bull have a very clear brand proposition and high consumer trust. They are able to adapt to market conditions and embrace disruption because their core offering (and what they stand for) does not change.

    Red Bull is a perfect example of a brand built on brand values. Every activation or piece of marketing strengthens their positioning. When consumers think of Red Bull they don’t think about the taste (reportedly in taste tests the brand does not do well compared to other beverages in the category), but rather they think of energy and adrenaline. A pioneer in the content marketing space, Red Bull demonstrates what their brand stands for in every collaboration, every sponsorship and every single stunt, allowing the content to tell the story and the consumer to form an attachment to the brand based on emotion – it makes them feel something.

    Do you remember the famous Felix Baumgartner jump from space?

    While other brands are looking for the next trend to jump on, Red Bull creates moments that demonstrate their values directly to their fanbase. The content and collaborations are varied in nature (Red Bull Music Academy, Red Bull Flutag), however, they always ladder back to the brands core value – energy. This unwavering focus ensures that consumers associate the drink Red Bull with energy and they buy into that.

    This strategy can be employed by any brand, but only if they have really strong Brand Intelligence. In a world of ever increasing homogeneity it’s crucial for brands to stand for something, hold onto their USP and make sure that it doesn’t get lost in all the data.

    At Klick Communications, we put the consumer first always and we believe that the brands that will thrive in the new *‘Youniverse’, will be those that marry what consumers want, with what they offer, and if that can be an emotional state of being, all the better.

    *Youniverse – the desire to be seen and viewed as unique – source Trendwatching.com

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    A Kwick Point 5 Update https://klickcommunications.com/2018/06/a-kwick-point-5-update/ https://klickcommunications.com/2018/06/a-kwick-point-5-update/#respond Fri, 29 Jun 2018 04:31:34 +0000 https://klickcommunications.com/?p=34031 1. Instagram launches IGTV Tired of juggling Instagram and YouTube in order to have deeper interaction with customers? Instagram is now offering long-form videos through its new product, IGTV. IGTV not only offers stiff competition to YouTube but also extends the success Instagram has experienced with its popular Stories product, which lets users post short-form...

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    1. Instagram launches IGTV

    Tired of juggling Instagram and YouTube in order to have deeper interaction with customers? Instagram is now offering long-form videos through its new product, IGTV.

    IGTV not only offers stiff competition to YouTube but also extends the success Instagram has experienced with its popular Stories product, which lets users post short-form videos.

    This is big news for creators looking to spend their time wisely. IGTV enables users to share up to 60 minutes of content to their existing fanbase and has expanded capability to draw in new viewers.

    Instagram has made it easier than ever to start posting long form content. You can access the function from within your existing Instagram app or download IGTV as a separate app if that suits your needs.

    Keep in mind when planning your content that the videos are vertical and are capped at 60 minutes. Another eye-catching feature is the ability to customise the cover photo for each video. That’s extremely useful when attracting attention for those browsing for a new channel.

    Source: Instagram

    2. Instagram reaches 1 billion active monthly users

    Instagram rose dramatically to 1 billion monthly users in June 2018. This is up almost 400 million monthly users since March 2018.

    Perhaps we shouldn’t be surprised by the unexpected growth as Instagram’s lead time on producing products to capture trends is incredibly short.

    According to Instagram co-founder Mike Krieger, Instagram’s newest product, IGTV, took just 6 months to launch.

    Should we expect more growth in the near future? Instagram certainly seems poised for continued growth, according to projected growth rates through 2019.

    Projections predict Instagram to grow 8.4% this year compared to a projection of just 2.2% for YouTube.

    Sources: Statista

    3. Facebook announces ‘Brand Collabs Manager’ platform to help connect influencers and brands

    This week Facebook announced a new ‘Brand Collabs Manager’ product to help connect influencers and brands. The objective: to increase ad revenue for Facebook, increase influencer retention, and increase brand sales and recognition.

    The ‘Brand Collabs Manager’ dashboard is a searchable database that both influencers and brands use to connect. Brands can view an influencers brand history, which not only increases accountability but enhances a brands ability to connect with influencers who have successfully aided a similar industry in the past.

    For influencers being discovered it is as easy as liking a brand post.

    For brands, finding fresh talent is as easy as viewing those influencers who have liked the brand.

    What are you waiting for? Sign up: https://www.facebook.com/collabsmanager/start/

    Sources: Social Media Today

    4. Instagram now lets you have a 4-way chat and still be able to scroll

    Instagram keeps the hits coming. Announced at F8, Instagram is now enabling 4-way group video calls through its ‘Direct’ function.

    Whilst we’re sure that this will be popular with the social set, it’s a great function for businesses as well.

    And in case you were worried that all of those video calls might interfere with texting and posting engaging content on your Instagram, think again.

    The best part of Direct’s Group Calling feature is your ability to downsize the screen and keep working away. And in case you’re just too popular, there’s also a mute function.

    Sources: Techcrunch

    5. Google rolls out new Explore options in Google Maps including ‘For You’ and ‘Explore’ tabs

    Search giant Google has redesigned its ‘Explore’ tab to make it easier to find recommendations for restaurants and other places to visit. The updated feature appears at the bottom of the app when you open it and will let you explore categories you might want to know more about – coffee shops, live music venues – and continues with lists of popular restaurants, upcoming events and popular activities.

    The update also adds a ‘For You’ tab, which looks like a bit of a news feed that features local restaurants – depending on your location history, ratings, interests, or if you have ever liked them, Google computes a match percentage and adds a score as well. Via ‘Your Match’, you can also edit your preferences depending on your interests. It also includes a ‘Less interested’ option. For instance, if you are not interested in Italian cuisine you may add it to your search so that it becomes more refined.

    The features have rolled out on both iOS and Android.

    Sources: The Verge

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    A Kwick 5 Point Update https://klickcommunications.com/2018/06/a-kwick-5-point-update-17/ https://klickcommunications.com/2018/06/a-kwick-5-point-update-17/#respond Thu, 07 Jun 2018 05:38:54 +0000 http://klickcommunications.com/?p=34009 1. Instagram tests two new features for users to track time and usage in the App Ever wondered how much time you spend on Instagram? Well, Instagram is testing two new tools that will keep you up to date on how much time you really spend scrolling through Instagram. The first tool is the ‘Usage...

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    1. Instagram tests two new features for users to track time and usage in the App

    Ever wondered how much time you spend on Instagram? Well, Instagram is testing two new tools that will keep you up to date on how much time you really spend scrolling through Instagram.

    The first tool is the ‘Usage Insights’ tab which will show users how much time they have spent on Instagram.

    Usage Insights

    The second tool is a notification that will inform users when they have seen all the new content posted by the accounts they follow, in order to reduce inactive scrolling.

    Notification

    With these new tools, Instagram seeks to provide insights to its users in order for them to improve their wellbeing by having an understanding of their scrolling habits. Encouraging them to have active rather than passive engagements, leading to a more productive relationship with the platform.

    Source: Social Media Today

    2. Pinterest expands faster than Twitter and Snapchat, offering significant opportunities for brands

     With 250 million monthly active users, Pinterest’s user growth is showing no signs of slowing down. Moving away from portraying themselves as a social network, Pinterest has shifted its focus to eCommerce, positioning as a platform that drives purchase intent.

    By targeting shoppers, Pinterest reports that 90% of weekly users engage with the App to make purchase decisions. This is strengthened by comparisons with other platforms such as Facebook, Instagram and Twitter, with stats confirming that Pinterest is by far the preferred platform for users with intent to purchase.

    Mary Meeker Internet Trends Reports

    Pinterest offers brands many opportunities to advertise their products to an expanding audience with the intent to spend, with their video ads, quick promotion tools, ‘Shop the Look’, amongst others capitalising on user behaviour.

    Additionally, Pinterest continues developing their innovative Lens tool, seeking to provide users with additional context for their latest purchase by allowing them to virtually place items in their home.

    Lens Tool

    Source: Social Media Today

     3. Facebook launches tools for Groups to improve their functionality

    Facebook’s interest in pushing group engagement continues to grow, this time, new tools aim to give group administrators more control.

    The tools include the following:

    • The admin now has the capability to pre-approve a member’s post, so they don’t have to review their future posts before they are published, reducing the management burden.
    • The admin now has more capacity to control rule violations within the group and keep their members up to date as to how the rules are being violated
    • Admins can now access new admin-specific support – a space designed for admins to ask and report questions or issues and get a response directly from Facebook within one business day.

     

    • Admins can access the newly created online learning destination which includes tutorials, product demos and case studies, in order to keep their communities in a safe and engaged environment. 

    Source: Facebook

    4. Facebook launches tools to help reduce the spread of fake news

    With the aim of stopping the spread of fake and deceptive news, Facebook has announced additional updates to the News Feed. This includes a news knowledge campaign that provides users with tips to detect fake news; this campaign will appear at the top of the News Feed and in print ads. Facebook is also partnering with academic research teams in order to address issues and measure the impacts of fake news.

    Educational Campaign

    With these measures and the thousands of new moderators hired, Facebook aims for additional transparency over the News Feed process by reducing the impact of fake news.

    As the number of users who use Facebook as their main daily news platform increases, Facebook continues its efforts to reduce the harmful impact of fake and misleading news.

    Source: Social Media Today

    5. Removing Trending From Facebook

    Facebook will be removing ‘Trending’ next week to make way for future news experiences on Facebook. Since this feature was introduced, it has accounted for less than 1.5% of clicks to news publishers on average, indicating that users have found the feature to be of little use.

    Facebook has acknowledged that users consume news primarily via video and on mobile devices, therefore they are exploring new ways to keep users informed whilst also ensuring that news seen on Facebook is from trustworthy and quality sources.

    The focus will be on ensuring that the way users consume news on Facebook is of high quality, and in ways that better captures attention to breaking news when it matters most.

    Source: Facebook

     

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    A Kwick 5 Point Update https://klickcommunications.com/2018/05/a-kwick-5-point-update-16/ https://klickcommunications.com/2018/05/a-kwick-5-point-update-16/#respond Mon, 21 May 2018 06:28:13 +0000 http://klickcommunications.com/?p=33649 1. Instagram becomes more business-friendly with improved business tools Instagram is a powerful business tool; 200 million Instagram users visit a business profile each day and more than 150 million engage in conversations with businesses through ‘Instagram Direct’ each month. In order to make it easier for businesses to communicate with users and to better...

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    1. Instagram becomes more business-friendly with improved business tools

    Instagram is a powerful business tool; 200 million Instagram users visit a business profile each day and more than 150 million engage in conversations with businesses through ‘Instagram Direct’ each month.

    In order to make it easier for businesses to communicate with users and to better manage their messages, Instagram will introduce a set of features for those using Instagram Direct.

    Businesses will now see their messages in their main Direct inbox, rather than in the pending folder and they will be able to mark conversations they would like to follow up on later on. Additionally, Instagram will soon test quick replies in order for the businesses to easily and rapidly respond to the user’s most common questions.

    Instagram will also facilitate the step from discovery to action, providing action buttons for when users discover a business they would like to engage with. These action buttons allow users to reserve, get tickets, start order or book through well-known, third-party partners without them having to leave Instagram. The wide range of partners include Eventbrite, Reserve and Yelp amongst many more available now.

    Source: Instagram

    2. Facebook makes it easier to report on Messenger

    In order to minimise the negative experiences that can occur in Messenger, Facebook will introduce new tools on mobile, that allow users to report conversations that violate their Community Standards.

    Previously, users were only able to report through the Facebook reporting tools or Messenger Web; now users can access the reporting tool directly from their Messenger conversations by tapping the name of the person or group they are having issues with by selecting ‘Something’s Wrong’. They will then receive confirmation from Facebook that their report has been submitted for review.

     

     

    Source: Facebook

    3. Facebook introduces new live tools for publishers

    Facebook has introduced three features in order to make it easy for publishers to go live on Facebook. The features aim to simplify the broadcasting experience, help users grow their audience, and provide the users with more flexibility when experiencing Live videos.

    The features are:

    • Persistent stream keys: This will simplify the broadcast experience for the publishers and creators that go live regularly.
    • Live crossposting: This will allow Pages to publish a single broadcast as an original post across multiple pages, in order to increase the reach of pre-recorded videos to multiple audiences.
    • Rewind live videos: For users to be able to re-watch their favourite moments or catch-up on the ones they weren’t able to view.

     

    Source: Facebook

    4. Facebook restricts data access to external apps

    There is certain amount of information Apps have access to when users connect them to Facebook. In order to better protect the user’s information, Facebook has made further changes to restrict data access.

    Credit: coffeekai

    In order to understand the changes Facebook has made, let’s first understand the concept of API (Application Programming Interface). API is what allows different platforms to integrate; Facebook makes available their API to external agents in order for them to access information. However, what they are currently doing is modifying the conditions for external applications to use their API.

    The most significant changes Facebook has made include the following:

    • Events API: Previously, users could grant Apps permission to obtain information about events they are hosting or attending; this made it easy to add events to your calendar and other apps. But since those Facebook events also contain information about other people who will potentially attend, Facebook wanted to ensure Apps use their access appropriately. To accomplish this, apps using the API will no longer have access to the guest list or posts on the event wall. In addition, only apps that Facebook approves and that agree to strict requirements will be allowed to use the Events API.
    • Groups API: Previously, apps need to be granted permission by a group admin or member to access group content. In order to better protect the information about people and conversations in groups, all third-party apps that are using the Groups API, will need Facebook’s approval and an admin to ensure they benefit the group. Additionally, Apps will no longer have access to the member lists of groups. Facebook will also remove personal information that is attached to posts or comments, that approved apps can access.
    • Pages API: Previously, any app could access the posts or comments from any Page by using the Pages API. To ensure Apps don’t access more data than necessary, and to guarantee Page information is only accessible to apps that are providing useful services to the community, Facebook will need to approve all access to the Pages API. 
    • Facebook Login: Facebook will now need to approve – with a tight review process – all the apps that request to access information such as check-ins, likes, photos, posts, videos, events and groups. Apps must also agree to strict requirements before they are allowed to access the data. Additionally, Facebook will no longer allow apps to ask for access to personal information such as: religious or political views, relationship status and details, amongst others.
    • Search and Account Recovery: Previously, users could enter another person’s phone number or email address in Facebook in order to find them. However, Facebook confirms that ‘malicious actors’ have abused these features to scrape public profile information. To prevent this from happening, the feature has been disabled. 
    • Call and Text History: People using Messenger or Facebook Lite on Android have access to their call and text history. Facebook has reviewed the feature to ensure they don’t collect the content of messages. In addition, Facebook will delete all logs older than one year.
    • Data Providers and Partner Categories: Partner Categories, a product that allows third-party data providers offer their targeting directly on Facebook, has now been shut down.

    Source: Facebook

    5. Instagram adds new ‘emoji slider’ polling options for Instagram stories 

    Instagram has rolled out another interactive tool, a new voting option for Stories called the ‘emoji slider’ sticker.

    This new feature provides another way to prompt users to respond to Stories content and has potential to help both individuals and brands better engage with their audience. Interestingly, brands will be able to use the tool to generate more engagement and interaction, which, ideally, will help them boost their reach of their content and page.

    In addition to the emoji slides, Instagram has been busy announcing various new features – in the in the last three months alone, Instagram has announced:

    In addition to this, they’re also reportedly testing:

    Source: Social Media Today

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    When customer-centric thinking and data combine https://klickcommunications.com/2018/05/when-customer-centric-thinking-and-data-combine/ https://klickcommunications.com/2018/05/when-customer-centric-thinking-and-data-combine/#respond Tue, 08 May 2018 04:02:50 +0000 http://klickcommunications.com/?p=33544 High performing brands understand their customers. They are truly customer-centric and have invested in processes and tactics that anticipate and deliver what a customer wants, before they ask for it. The shift from telling to listening, and mass-selling to personalising, is the tell-tale sign that a brand is focused on the customer and is committed...

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    High performing brands understand their customers. They are truly customer-centric and have invested in processes and tactics that anticipate and deliver what a customer wants, before they ask for it.

    The shift from telling to listening, and mass-selling to personalising, is the tell-tale sign that a brand is focused on the customer and is committed to personalisation.

    In order to successfully market to customers on a personal level, the customer must sit squarely at the heart of the brand or organisation and be understood and valued by every department from marketing, product development through to front facing customer service personnel.

    A high performing brand or organisation that is customer-centric achieves this by embracing data and ensuring it is unified and accessible to the entire organisation. For brands embarking on this journey the process begins by engaging partners and platforms that can identify and unify their customer data – with the ultimate goal of providing a single customer view. With technology and process in place, marketers can focus their efforts on personalisation, deepening their relationship with the customer whilst optimising to increased ROI in a continual feedback loop.

    To deliver delight and surprise moments in the current landscape brands must consolidate and analyse data, create customer personas, create and assemble content, anticipate the customers’ needs and wants, and deliver it in real time, at the right moment in a contextually relevant environment.

    Talk to us about becoming a customer-centric data-driven business today on gday@klick.com.au.

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    A Kwick 5 Point Update https://klickcommunications.com/2018/05/a-kwick-5-point-update-15/ https://klickcommunications.com/2018/05/a-kwick-5-point-update-15/#respond Tue, 08 May 2018 00:35:29 +0000 http://klickcommunications.com/?p=33525 1. New features are coming to Instagram, including Stories integration with popular apps Spotify and GoPro When using the Spotify or GoPro app, users can now tap the share button to send content directly to Instagram stories or as a direct message to another user. In addition, users can share a sticker of a song,...

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    1. New features are coming to Instagram, including Stories integration with popular apps Spotify and GoPro

    When using the Spotify or GoPro app, users can now tap the share button to send content directly to Instagram stories or as a direct message to another user.

    In addition, users can share a sticker of a song, playlist or album they’re listening to, with a link to play the music on Spotify. Within the GoPro app, users will be able to directly share their action shots, with the option of quickly editing them before sharing.

    There is no requirement to connect the Instagram account with the other Apps to share on Stories, which is a major plus, and there are more Stories integrations to come so watch this space.

    Spotify integration with Instagram.

    Instagram is leveraging Facebook’s Camera Effects Platform to introduce new AR effects created by sports leagues, media outlets and celebrities. These include stickers, face filters and text styles that users can easily add to their tray of effects…the possibilities are endless!

    Source: The Verge

    2. Facebook to prove it can deliver business success by launching commerce “Analytics” app

    Facebook is out to prove that it can offer businesses more than just a strong social media presence. Through the new ‘Analytics’ app Facebook will offer companies a quick and easy alternative way to stay posted on the growth and engagement of their business page.  The app is set to compliment Facebook’s Pages Manager and Ad Manager.

    The “Analytics” app allows businesses to customise their reporting to measure metrics that are most important to them and their business. For example, metrics include:

    • Revenue
    • Retention
    • Check automated insights
    • Active users
    • Track businesses’ apps, websites, bots and event source groups

    Some businesses may also benefit from automated insights from Facebook notifying of periods of high conversions or certain demographic spends.

    Source: Techcrunch

    3. Snapchat will start testing un-skippable six-second ads 

    Snapchat has historically been reluctant to force ads onto its users. However, given their current situation and the fact that advertising is a large percentage of the app’s income, they have decided to test ‘un-skippable’ ads in app.

    These commercials will be 6-seconds long and will run in selected Snapchat Shows that last between three to five minutes. Their challenge is to create ad-content that catches and holds the people’s attention throughout the Show.

    Will this experiment ease Snapchat’s financial struggle or just alienate their users? We’ll be watching…

    Source: Digiday

    4. No more infinite scrolling… Instagram’s ‘Explore’ section overhauled

     An improved ‘Explore’ section features organised content in unique topic channels that will allow users to discover content that matches their interests and tastes, offering a more personalised experience in app.

    Once a button is selected, a set of hashtags related to the topic will appear for the user to interact with more specific content. In addition, in the updated Explore section users will be able to find buttons that are positioned in a scrollable, horizontal row across the top of the page – enabling selection of a topic to browse more quickly – all of which will be based on individual interests and tastes.

    Interestingly, the new Explore section is powered by AI, which is being augmented with content classification and curation signals from the Instagram community to make the experience personalised.

    Source: Techcrunch

    5. Facebook launches new tools that allow businesses and people to deepen connections in Messenger

    Businesses can now incorporate augmented reality into their Messenger experiences with potential customers by leveraging the Camera Effects Platform that will be specific to each brand.

    By introducing AR effects and messaging, users will be able to “try” the product in virtual reality, being able to share their pictures with friends and family to seek instant feedback.

    These one-to-one experiences featuring the virtual and the physical world, seek to engage and delight customers to drive rapid business results.

    Also, offering an option for translation in Marketplace, this feature allows buyers and sellers to communicate with potential customers worldwide with no language barrier.

    Source: Facebook

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    A Kwick 5 Point Update https://klickcommunications.com/2018/02/a-kwick-5-point-update-14/ https://klickcommunications.com/2018/02/a-kwick-5-point-update-14/#respond Thu, 15 Feb 2018 04:51:04 +0000 http://klickcommunications.com/?p=31885 1. Snapchat gives creators analytics… finally! Snapchat’s insight tool has had a makeover, gone are the days where content creators had to screenshot their story view counts before they disappeared every 24hours! Snapchat has introduced a brand new and improved insights tool for content creators which is set to transform the way Snapchat works with...

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    1. Snapchat gives creators analytics… finally!

    Snapchat’s insight tool has had a makeover, gone are the days where content creators had to screenshot their story view counts before they disappeared every 24hours! Snapchat has introduced a brand new and improved insights tool for content creators which is set to transform the way Snapchat works with content creators.

    New analytics include:

    • Total Story Views in the past week, month and year to date
    • Time Spent Viewing Stories in minutes in the past week, month and year to date
    • Daily unique story viewers, average time unique viewers spent watching and completion rates
    • Audience demographics
    • Audience interests

    These changes will now enable content creators to tailor their posts to their audience, measure engagement more accurately and show their total reach to secure sponsored content and partnerships.

    Watch this space to see how the updated insights tool impacts Snapchat’s performance as a platform as a whole.

    Source: Techcrunch

     

    2. Facebook is adding a new ‘lists’ option to help boost engagement

    Facebook is adding a new update option, with users being given the opportunity to post colourful lists of their choice, with the aim being to boost engagement and interaction on-site. The list feature is super simple – when composing your status update, you’ll be able to select ‘Lists’ from the various options available. Once you’ve selected, a new template will pop up where you can customise your list (add colour, emojis etc).

    This has raised the question – can this be used for business purposes and be useful for brands? For example, brands could search for publicly posted lists for business insights and utilise insights for marketing strategies. This remains answered as the format is in testing mode, however it is an interesting area to explore and monitor.

    Source: Social Media Today

    3. Instagram introduces Carousel Format to Story Ads

    After just one year after Instagram introduced stories, they are already expanding their story offering with the carousel ad format. Instagram recently announced that it had started testing Carousel ads for Stories with brands such as Netflix and Paramount.

    These changes will triple the capacity for images in a Stories ad, enabling brands to get creative with their ad campaigns and equipping brands to connect with users through storytelling.  Through the three 15-second videos, advertisers and brands will also be able to maintain a narrative or a lead a call to action.

    Source: Mobile Marketer

     

    4. Snapchat flexes its e-commerce muscles

    Snapchat has recently started to sell merch inside a digital store within the Snapchat app. The store is available in the Discover media section of Snapchat and it offers Snapchat-branded merchandise for purchase. At this stage, Snapchat is reserving this e-commerce experience for its own merchandise and not letting brands participate as of yet, ‘this is more of way to test full e-commerce capabilities within the platform, which could be interesting down the road’.

    With this new feature, Snapchat is utilising its culture of disappearing videos, by alerting people that products could disappear from the store—a clever way to drive demand.

    Source: Ad Age

     

    5. Pinterest launches new planning calendar to assist with campaign optimisation

    Pinterest has recently launched a guide, the Possibilities Planner to help brands ensure they generate the most out of their Pin campaigns.

    The focus of the guide is on timings, with the key feature being their planning calendar which details exactly when interest starts for each major calendar event, ensuring that brands can optimise in line with key timings and trends. The guide includes key calendar dates such as Christmas and Back to School and includes audience reach, top keywords and creative ideas.

    Whilst Pinterest doesn’t always get as much attention as other platforms, Pinterest’s growing influence is undeniable, particularly through tools like this, and is increasingly becoming an essential tool in the purchase process, and therefore a platform that should be considered within relevant marketing strategies.

    Source: Social Media Today

     

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