Klick Communications https://klickcommunications.com Wed, 28 Nov 2018 03:25:31 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.9 To Hell with Habits! Glute activation, keto diets and routines just aren’t my thing. https://klickcommunications.com/2018/11/to-hell-with-habits-glute-activation-keto-diets-and-routines-just-arent-my-thing/ https://klickcommunications.com/2018/11/to-hell-with-habits-glute-activation-keto-diets-and-routines-just-arent-my-thing/#respond Wed, 28 Nov 2018 03:15:34 +0000 https://klickcommunications.com/?p=34366 I am super aware of all the buzz about habits across social media with all these beautiful yogis, pantry sorters and fitness gurus sharing their daily habits with me. @Kayla_Itsines has 10.5 million followers and a #superbodyblast and #BBG habit or two and is a fan of habitual glute activation; @amandabisk gets her 682K followers...

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I am super aware of all the buzz about habits across social media with all these beautiful yogis, pantry sorters and fitness gurus sharing their daily habits with me. @Kayla_Itsines has 10.5 million followers and a #superbodyblast and #BBG habit or two and is a fan of habitual glute activation;

@amandabisk gets her 682K followers ignited with avo toast posts, partner workouts and press handstand habits;

Emily Norris has her own YouTube channel with 340K subscribers who like to watch her cleaning and tidying up from her home in the UK, seriously.

It got me trying to locate the KMcK signature habits – they aren’t in the pantry or the gym that’s for sure.

I think I reached my limit when I read the recent New York Times article on 300 high achieving people and their morning routines.

I got to the part where it said that the best time to wake up at 6:27am. That’s when I pressed the SNOOZE button on this topic, took a deep breath and had a deep think and looked at TikTok videos [Hottest App right now, makes short-form videos to music – 17 million followers and counting, only live from August 1].

That’s when it all made sense. You see, I think I am anti-habits.

I have actively avoided anything ever resembling a habit – as, for some reason, I link it to addiction. I am a gal who gave up coffee because I didn’t want a habit. (Yes I am doing just fine and thanks for asking.)

I see life more through the lens of changes. What changes can I make? What tweaks do I need to make to move forward rather than trying to create habits that I repeat over and over again. I prefer to stay open minded, a non-creature of habit.

I started to run my no-habits idea past a few friends and they challenged me on my ‘no habits’ philosophy using champagne and trainers and exhibits A and B. I did explain that luxuries were not habits.

I have decided that I prefer to define things that I regularly DON’T do as my habits. So I guess, my friends are right, I have got habits but they are not the kinds of things that someone can make an app out of, like eating a keto diet.

My morning routine.
First thing:
Rule 1
DON’T check iPhone, TV or iPad for a least 30 minutes so I check in with myself in my device-free bedroom.

Rule 2
DON’T forget my MIA.
To make sure I am ready to take on the day, I like to think about my MIA for the day (Most Important Activity). I leave email alone until I have either done or at least identified my MIA. (Apologies for stealing the Missing In Action Acronym.)

From there I keep things pretty fluid as I work in at least three different time zones – Sydney, Los Angeles and Honolulu. Because of the schedule, I think I am not stuck in my ways. I travel so much for work that I have to be extremely fluid and that has become a way of life for me. I can’t be too rigid. Routines and habits would only be interrupted. As a result, I travel to and from work at different times, I take different routes – I have no set routine. I think this makes me more agile and able to handle whatever comes my way. So, if I’m on the road and can’t find my kind of English breakfast tea (I gave up coffee remember) or avo toast – I can roll with this. There are plenty of people who can’t.

After my sabbatical earlier this year, I returned to Klick HQ in September 2018 with a new mindset. Work today is not somewhere I go – work is what I love to do and I am embedding that in the culture of the Klick team. It has completely changed our focus from geographical offices as we move toward a global team of specialists utilising the technology of today. I am now free to recruit people from anywhere – offering our partners the very best talent in the world. Klick’s portfolio covers a lot of ground with clients in Alberta, Canada; Santa Monica, USA; the Clare Valley, South Australia and Six Senses – well they are everywhere and just got voted world’s best hotel brand for the second year in a row by Travel + Leisure USA. What good would a strict morning routine in Rushcutter’s Bay with a specific coffee run and time schedule do for my life right now?

My years in hospitality have trained me to be thinking about the client and what they need rather than my own rider of habits that I need to perform every day. I am wired to pre-empt needs and create personalised experiences.

The has been my formula for success at Klick over the last 10 years. I’m a person that needs to be growing personally and professionally at all times and Klick has been an amazing vehicle for that – clients with ambitious plans, who let me conjure up very different campaigns and approach the Comms game from a different angle. Winemakers Taylors let Klick create a pop-up wine temperature exhibition for them; hotels all over the world allow us to conjure up killer campaigns including an astrology hotel, The Ultimo; taking A-list media on a private G6 jet for the launch of the airport hotel The Felix in Sydney.

I am more likely to jump online for that hot new online platform Masterclass where people like Annie Liebovitz are teaching photography and Christina Aguilera is teaching singing for $280 a year than cling to some corny habit that I can get a bit sentimental about.

Personally, I intend to challenge and change my relationship to work, how I work, how often I work and with whom I work – and put any habits lurking about on notice. For 2019, my aim is to work smarter, for less time and more effectively by playing only to my strengths and to the strengths of those around me. I am relentlessly focused on that for the year ahead, always asking myself: ‘what does success look like?’ and ‘how are we going to get there?’.

Despite so much change in the world – technological, political, environmental [I did mention TicTok didn’t I?] – so many marketers keep doing what they are doing in the face of this change – to give themselves some semblance of control. (I told you habits can be bad didn’t I?) This is not the way to proceed. What we did yesterday, won’t work tomorrow. It won’t. You need to review your measures of success and the solutions that are getting you there but most of all you need to understand a few simple rules:

  • The game is won in the margins – take calculated risks to win
  • Do something very, very well and don’t do many, many things badly
  • Focus on what makes you stronger and avoid what doesn’t
  • Look for improvements not problems
  • Share your stories
  • Question

And most importantly,

  • Meditation

Now I can hear my mates hollering: “Kim, meditation is a habit.” I beg to differ.

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A Kwick 5 Point Update https://klickcommunications.com/2018/11/a-kwick-5-point-update-22/ https://klickcommunications.com/2018/11/a-kwick-5-point-update-22/#respond Mon, 19 Nov 2018 03:02:03 +0000 https://klickcommunications.com/?p=34347 1. Pinterest launches single pin feed in ‘Following’ tab Similar to Instagram, the single pin stream format Pinterest has added, allows users to focus more on each item. With the chronological following tab, when the user taps on the pin it will lead directly to the website for additional information, driving traffic to influencers, publishers...

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1. Pinterest launches single pin feed in ‘Following’ tab

Similar to Instagram, the single pin stream format Pinterest has added, allows users to focus more on each item. With the chronological following tab, when the user taps on the pin it will lead directly to the website for additional information, driving traffic to influencers, publishers and brands.

Source: Social Media Today

2. Facebook adds YouTube app within Portal

Facebook’s recently launched smart speaker device Portal, allows users to play videos from Facebook Watch and Facebook-approved partners Food Network and Newsy. Now, users will have the option to stream YouTube. As YouTube viewers are increasing on home TV screens at a fast pace, Facebook potentially sees in this a window for selling more Portal units and possibly entering the world of smart home devices. As Social Media Today says it: “If, for example, YouTube videos are a hit on the Portal, because people can, say, watch recipe videos in the kitchen hands-free, that could lead to new, specific and opportunities.”

Source: Social Media Today

3. LinkedIn outlines new Group Infrastructure

LinkedIn has been working on offering an optimal Group experience to encourage users to engage with them further. Their most recent update announces Groups will be part of a separate infrastructure and changes will include:

  • Improvement in the relevance of group notifications stream. Notifications will now be timely allowing content creators to rely on the platform and exclusively focus on getting their message out there without worrying about how it will be delivered.
  • Same filtering process as main LinkedIn feed.
  • Possibility to add more new features similar to the main LinkedIn feed.
  • Improvement of group admin for mobile devices.

Source: Social Media Today

4. Creating 3D Photo on Facebook

Facebook’s recently rolled out the Facebook 3D photo option. However, in order to create a 3D photo, you need to do it from an iPhone 7 Plus or newer, since you need the ‘portrait’ option. Taking visual stories to the next level, here are the steps for your first 3D Facebook photo:

  1. Take a photo using Portrait Mode.
  2. Open Facebook on your iPhone, search for the Facebook 360 Business Page and like it.
  3. Close the Facebook App.
  4. Reopen the Facebook App and create a new post, scrolling down, you should see the Facebook 3D Photo option.
  5. You have your first 3D photo!

Source: Social Media Today

5. Snapchat Partners with Comscore for Audience Measurement

Snapchat partnered with measurement company Comscore, in order to measure total viewership for Discover. The Discover section of the app shows stories for media brands such as ESPN, MTV, Vice and The New York Times. Comscore subscribers will be able to view the data of Snapchat Discover later this month. Whilst snapchat already offers publishers audience measurements produced internally, this partnership will offer them an outside measurements and diverse insights for their Discover audiences.

Source: Social Media Today

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‘How four days on Necker Island changed the way I run my business’ https://klickcommunications.com/2018/10/how-four-days-on-necker-island-changed-the-way-i-run-my-business/ https://klickcommunications.com/2018/10/how-four-days-on-necker-island-changed-the-way-i-run-my-business/#respond Sun, 14 Oct 2018 22:25:08 +0000 https://klickcommunications.com/?p=34181 Two years on, our very own Kim McKay reflects on her life-changing trip to Necker Island and how it transformed her thinking and the way she runs her business. Over this winter 2018, I took a sabbatical, fact-finding, re-boot odyssey across Europe. I built my itinerary around a very important reunion in Champagne, France (uh-huh),...

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Two years on, our very own Kim McKay reflects on her life-changing trip to Necker Island and how it transformed her thinking and the way she runs her business.

Over this winter 2018, I took a sabbatical, fact-finding, re-boot odyssey across Europe. I built my itinerary around a very important reunion in Champagne, France (uh-huh), with my alumni from my week on Necker Island with an amazing group of nine CEOs, business owners and all-round wonder women.

These women are trailblazers in law, wine making, mining, T&D, property, one even owns that biz Edible Blooms that delivers insane bouquets of chocolates (you can thank me later). But we didn’t go around saying “I’m a CEO you know”. I can tell you about them in terms of their dance moves, their nicknames ‘Queen tuff mudda’ is one, a signature laugh or a story they told that had everyone wetting their pants.

Those four days on that Caribbean island (current rack rate is $US60,000 per night) in 2016 was serious quality time with a random group of people I would never have met if it wasn’t for Necker. It sounds like a chick fest but it was a lot more than that and two years on the experience has truly made me radically shift my thinking. If I am honest, I have never been the same since Necker.

Here’s ten reasons why.

1. “Busyness” is banned

You know what made Necker so much fun? The bar in the Great House? The beach pool? The flamingos (yes there are flamingos there)? The Necker vibe that can be felt everywhere? It was the chilled pace of the day and no ‘busyness’. Necker gave me space to observe how much I needed to detach from “busyness”. Ever since, I have really challenged my relationship with being busy.

2. Necker nurtures curiosity

The experience of being disconnected from family, friends, employees really made for a liberating week and an opening up of time and space for new connections, new ideas and for just being curious. You have time to ask questions and explore the new. Maintaining a sense of wonder is a vital for creativity and new thinking (and it feels great!) and there is also hard evidence that curiosity boosts business performance. If you don’t believe me, try great curiosity research and resources via Harvard Business Review.

3. In diversity there is beauty and strength

Over my time on Necker, there wasn’t a clique to try and fit in with, we were too geographically and professionally diverse. Every person there was utterly unique. So you just had to be yourself and dive in to everyone’s own qualities and quirks. We bonded over those differences and really embraced them. We bonded over the mutual respect of each other’s being and respect of each other’s success.

4. You can make lifelong friends in a few days, seriously

I asked a few of my Necker ladies what they thought about the relationships they formed during the week. A consistent theme was there. They all said that the bonds they made were the kind where they felt they could call anyone from that group at three in

the morning and they would be there for them.

5. Fun is important

The king of Necker, Mr Branson is a bit of an ambassador for fun and adventure. He’s onto something and fun is infectious on Necker. We had so much fun, not all of it champagne and fluffy-duck-fuelled. (During our trip to Europe, fun came in the form of Leon one of the amazing partners of our group.)

Fun is a wonderful antidote to stress, makes you feel young and alive, I just don’t know why we don’t prioritise it more. From my Necker experience, I have had to challenge my all work, no play periods of time and think about the real effects of forgetting the fun factor.

6. My Necker friends are like family

When we met up for the August 2018 reunion, it was like a family reunion (except with way more excitement). We know each other now. (There are women there who know things about me that I never share) These are people who I can honestly say I could call at 3am and they would be there for me. Over the time we exposed so much about ourselves and who we are that just doesn’t happen in our “normal” lives. A group of random individuals came together for a week, found a lot of common ground (waaaaay more than work,) enabled true lasting friendships and it really created a family unit. And now husbands and partners are part of it by coming to Champagne for the reunion.

7. People make it all possible

I started Klick Communications in 2008 knowing that a shift was coming. Brands could get to their consumer directly through social media and earned communications. Now in 2018 that shift has completely happened. Consumers have all the power and employees have all the power.

It’s never been more important to put people first.
It goes deeper than that. The value of our lives can be measured in our human connections (not in Instagram likes). So it HAS to be about people. Valuing people. Listening to people. Investing in people. Necker really did teach me as a business owner that I also needed to pay more attention to diversity too. The island is so good at curating diversity in its retreats for the ultimate [beyond] networking experiences. I know truly understand that more diversity of people provides a rich environment for growth. In a city like Sydney, where Klick HQ is, it can be easy to slip into working only with particular tribes. I now challenge myself on that.

8. Rethink what personal and professional development mean to you

Necker gave me a deep connection with the most eclectic, different, powerful, inspiring women I know. That experience has turbo-charged my professional and personal development. I could see how investing that time away instead of saying ‘I can’t leave the business because I am the boss’, was life changing. I needed that personal and professional development like I need oxygen and water to survive so I am now utterly committed to personal and professional development – whether it is coaching, sabbaticals, health and fitness, mini-breaks, conferencing and European Necker reunions.

9. Carve out space to get future focused

Sorry to mix my moguls, but I want to refer to Bill Gates here who has long taken retreats. He has a thing called “Think Week” – read about it here. He did one in July this year and even [briefly] let a reporter photograph his little soda cans and piles of confidential files that he sits and reads without distraction. (A person drops off meals twice a day and that is his only exposure to the outside world.)

As we head into the 10th anniversary of my agency Klick, I’ve been thinking hard about how we take the business forward for the next decade.

Klick was built to continually evolve in a world of transformation and change. These changes are challenging but more than anything, they are exciting.

To undertake these changes, I took August 2018 away from the office, leaving a great team in place to get the ship sailing. I wanted to take time, not just for the Necker reunion, but to really think about the future of work and the future of marketing. I’m excited to come back and continue Klick’s bold (r)evolution.

I want companies, brands and people to be more future-orientated. By 2028 they are predicting that 50% of the S&P won’t be there. This is due to the acceleration of change and we all need to pay attention to the rapid changes in consumer behaviour.

Necker taught me that it is okay to think bigger, to want to have an impact and enjoy life to the fullest.

10. Share what you have magnanimously

Since Necker, I’ve made a focus on sharing what I do, who I know, what I have and where I go. My grey matter will go to the grave when I finally lay down, so share the shit out of it I say!

Connect with Kim McKay here. Follow her on LinkedIn here.

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A Kwick 5 Point Update https://klickcommunications.com/2018/10/a-kwick-5-point-update-21/ https://klickcommunications.com/2018/10/a-kwick-5-point-update-21/#respond Sun, 14 Oct 2018 21:29:13 +0000 https://klickcommunications.com/?p=34159 1. Instagram rolls out scannable nametags to all users and adds ‘School Communities’ Adding friends on Instagram just got easier with the app’s nametags which can also be customised with emojis, colours and selfies! Instagram has been testing nametag codes since April and has now released it to all users. Users can share their nametag...

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1. Instagram rolls out scannable nametags to all users and adds ‘School Communities’

Adding friends on Instagram just got easier with the app’s nametags which can also be customised with emojis, colours and selfies! Instagram has been testing nametag codes since April and has now released it to all users.

Users can share their nametag with friends through text messages or over platforms like Facebook and WhatsApp, making it easier to connect.

Scannable nametags represent an interesting option for brand campaigns to easily connect to potential customers.

Additionally, Instagram is testing ‘School Communities’ in the US, which allows users to show off their ‘school spirit’ and connect with the school’s recent students and ex-alumni in a shared common space. This feature gives users the ability to add their university to their profile, which will feed the ‘directory’, showing users and their respective class year.

Source: Instagram

2. Facebook is testing a new ‘image size’ option to preview Links

Facebook is testing a new preview image format to a small percentage of users and it looks like it will alter how content in the News Feed is presented since the new format narrows down the preview image from landscape to 1×1 format, as seen below.

New format on the left:

Facebook are likely to be exploring this option in order to better align News Feed posts with the Instagram format, therefore encouraging users to cross-post.

Time and data will tell if Facebook eventually decides to make this change a permanent universal option…

Source: Social Media Today

3. Facebook tests new Snap Map-Style Feature and potential new tools for Stories

Facebook continues to focus on and increase their efforts to popularise Facebook Stories, as they predict that Facebook stories are ‘the future of social sharing’. Facebook is currently testing new features that may soon be rolling out to boost Stories usage.

Stories Map:

An evolution of ‘Nearby Friends’; users can now know where their friends are on a map, don’t worry, it’s not pinpoint accurate! It’s completely up to users whether or not they want to use Nearby Friends.

Pet Talent Show:

Who doesn’t love sharing and viewing adorable videos of pets? The ‘Pet Talent Show’ tool seems to be a new feature for Facebook camera enabling users to share and enjoy videos of furry pets!

New Stickers:

The updated stickers come with a variety of options such as new GIF stickers, rating sticker, ‘Message Me’ sticker and a ‘Send Selfie’ sticker, amongst others.

Source: Social Media Today

4. Facebook announces a new Job Listing Option

With the holidays drawing closer, Facebook has announced three new improvements to the Job Listing option in order to assist businesses in finding the right candidates during the big holiday recruitment season. This will allow Facebook’s job tools to be optimised, resulting in hiring through Facebook becoming more functional for businesses.

Sharing job listings in groups:

In addition to posting a job listing on the Page, Facebook will now allow businesses to post the jobs in relevant groups they’re a part of, targeting their listings to more relevant candidates.

Track applications more efficiently in the ‘Manage Job’ tab:

These tools allow the user to ‘filter, sort and mark candidates as favourites’ in order to manage more efficiently the applications received.

Assign a ‘Jobs Manager’ to handle incoming applications and post jobs:

Page Managers may now assign job management responsibilities to other employees who have access to the Facebook Page and who are involved in the hiring process.

Source: Social Media Today

5. Pinterest adds ‘More Ideas’ option to highlight similar Pins

Pinterest steps up their game in content discovery as they add a new ‘more ideas’ tab which will highlight content that is similar to content the user has previously saved.

By exploring the ‘more ideas’ tab, Pinterest’s 250 million users now have the possibility to explore new recommendations as well as seeing suggestions to add new sections in order to help them organize their ideas.

Source: Pinterest Blog

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A Kwick 5 Point Update https://klickcommunications.com/2018/09/a-kwick-5-point-update-20/ https://klickcommunications.com/2018/09/a-kwick-5-point-update-20/#respond Thu, 13 Sep 2018 03:40:08 +0000 https://klickcommunications.com/?p=34136 1. Facebook can now understand text in images With social interactions becoming more and more visual, social platforms need to develop ways to detect and classify image and video content, enabling platforms to better serve users with relevant content in search, and to also better detect offensive material. After years of working on this, Facebook...

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1. Facebook can now understand text in images

With social interactions becoming more and more visual, social platforms need to develop ways to detect and classify image and video content, enabling platforms to better serve users with relevant content in search, and to also better detect offensive material.

After years of working on this, Facebook can now automatically categorise images based on their content. In addition, Facebook has evolved further and developed additional elements to help detect content. For example, text overlaid on an image such as a meme. This is the current focus of Facebook’s new Rosetta text in images detection system, which covers any text contained within an image posted on Facebook or Instagram.

For brands, these changes could be extremely useful. For example:

  • Being able to search for images based on text, brands can find customers who already buy their products or related products. This could enable brands to reach out to these users with related offers.
  • If image data is provided as another insights tool, you could gain more perspective on your target audience by cross-matching their product purchases, with their other usage and demographic data points – brands can then use this information for detailed targeting.

Source: Social Media Today

2. Instagram launches 3 tools to fight against fake accounts

Instagram has launched three new tools to protect their users against fake accounts, bad actors and hackers. The following features are designed to safeguard users:

About this account tab

From September Instagram accounts with a large audience will have an ‘About This Account’ tab in their profile menu. Under the tab the audience can see information about the profile, information such as the day that the profile started, in which country they live and any running advertisements from the account.

Account verification

Together with making background information on accounts publicly available, Instagram is giving accounts with larger audiences the opportunity to request verification via the app. The verification is available on the settings page in the profile menu. Users have to fill-in the account username, full name and a copy of their business identification.

Third-party authenticator

Instagram is also adding third-party authenticator apps to its list of safety tools for accounts that want a heightened level of security. Users will be able to select ‘Authentication App’ from their settings menu under the ‘Two-Factor Authentication’ listing.

Source: Marketing Land

3. LinkedIn has added Automated Bidding for Sponsored Content

In recent updates, LinkedIn has announced that automated bidding for sponsored content will be available. These ad buying options will be familiar to marketers as the functionality is very similar to that of other platforms.

This automated bidding option will be available when optimising for website visits, awareness, lead submission forms, website conversions and video views. What does this mean? You’ll now be able to let LinkedIn optimise your budget for maximum results.

Source: Social Media Today

4. Twitter is testing a variety of new features for tweet interactions to encourage engagement

Twitter is experimenting with several new variations for tweet interactions to improve engagement between users.

Key updates include:

  • Threaded conversation. To make it easier to see who is responding to which tweet, Twitter will add threaded replies to individual responses.
  • The colour coding for responses will change. The responses from the original tweet will be in purple and the responses from the other tweets will be white.
  • Online users will get a green dot on the profile image. This will indicate that when they see that the person who tweeted is active

Twitter is currently in test mode on these new features but based on initial user feedback you can expect to see Twitter roll out this feature soon.

Source: Social Media Today

5. Snapchat adds ‘Bounce’, their variation of ‘Boomerang’

Snapchat has launched a new feature called ‘Bounce’ – their variation of Instagram’s hugely popular ‘Boomerang’. The new feature will replay parts of your Snapchat.

It’s super easy to use. The user just taps and holds the ‘infinity loop’ and the ‘Bounce’ slider will show up. The slider is easy to control, you just move the slider across to where you want to ‘Bounce’ to reply from, and it’ll loop over and over from that spot in the playback.

Whilst this feature is essentially the same as Instagram’s Boomerang, Snap’s variation gives you a bit more control – rather than looping the entire clip you can choose a specific start point.

Source: Social Media Today

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Brand activism: When ‘Good’ Business is Good for Business https://klickcommunications.com/2018/08/brand-activism-when-good-business-is-good-for-business/ https://klickcommunications.com/2018/08/brand-activism-when-good-business-is-good-for-business/#respond Wed, 15 Aug 2018 23:31:12 +0000 https://klickcommunications.com/?p=34131 If 2018 is the year of brand activism how do you know if it’s right for you and how do you step into a socially-charged topic authentically? The road can be bumpy and is littered with cautionary tales (Pepsi anyone?). Before you throw your brand (and your marketing $$) behind a cause, it is essential...

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If 2018 is the year of brand activism how do you know if it’s right for you and how do you step into a socially-charged topic authentically?

The road can be bumpy and is littered with cautionary tales (Pepsi anyone?). Before you throw your brand (and your marketing $$) behind a cause, it is essential that you establish a framework to assess each opportunity for brand fit and create rules of engagement that will protect you from the nasty whiff of ‘tokenism’.

So, should you stay clear of brand activism altogether?

Not if you listen to your customers first.

Here’s a handy checklist to steer you:

  1. Get to know your customers, their passions and pursuits can help you uncover gold – with access to more data than ever before knowing your customers, and what they care about, is the first step in assessing a cause that will resonate with them and have them raving about your brand.
  2. Transparency – share your brand purpose and mission with your employees, your board members and your customers. Alignment throughout the entire organisation from C Suite to customer service personnel is essential for success. A tweet in bad taste or inappropriate conduct can completely derail an otherwise noble cause.
  3. Find the fit – the cause or topic doesn’t have to be an obvious one but, an authentic link back to your products or services will make sense to your customers and enable more authentic storytelling. If you are a producer of dog food and throw your weight behind Guide Dogs Australia, you are playing in rich territory with a natural audience affinity, ensuring a warm reception from employees and customers. If your brand does not naturally lend itself to a controversial subject matter and has no reason to ‘play’ in the space – it’s best advised to steer clear.
  4. Go all in – if you are going to insert your brand into a political or socially-charged topic really commit. A token sponsorship or badging of an event or cause will be seen for what it is – a weak attempt to leverage the topical currency of a cause for corporate profits = not cool. At best you will be added to a long list of ‘me too’ hangers on and at worst you’ll be blasted by the press and on social media – negating any positive sentiment you hoped to gain.
  5. Monitor reputation – the work doesn’t end with the message. By constantly analysing customer and staff sentiment before, during and after any major marketing activity, you can be assured of a fluid and evolving conversation that can lead to a long-term perception shift and even the development of future products and services. A brand truly committed to a particular cause or organisation is ready to adapt to their customers interests and passions and the social landscape that exists as the stage.

If you decide to join the army of brands brave enough to step into the fray you can expect greater loyalty from your customers and can bask in the glow of doing something positive for the community. It will not be without challenge, but if you get it right you can leverage your reach and resources to initiate change on a large scale.

‘Fuelled by widespread and growing unease over our shared future, millions will lavish attention on a new breed of role model. One that’s outspoken and committed to driving meaningful change.’

  • Source 2018 Trendwatching.com

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A Kwick 5 Point Update https://klickcommunications.com/2018/08/a-kwick-5-point-update-19/ https://klickcommunications.com/2018/08/a-kwick-5-point-update-19/#respond Wed, 15 Aug 2018 23:14:33 +0000 https://klickcommunications.com/?p=34108 1. Snapchat rolls out Snap Private Marketplace and Commercials to Ads Manager Snapchat will now offer Snap Private Marketplace (Snap PMP) to a small group of Discover partners, where they will be able to offer ad inventory across the app’s Ads Manager, enabling them to monetise their content. Partners involved in Snap PMP are BuzzFeed,...

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1. Snapchat rolls out Snap Private Marketplace and Commercials to Ads Manager

Snapchat will now offer Snap Private Marketplace (Snap PMP) to a small group of Discover partners, where they will be able to offer ad inventory across the app’s Ads Manager, enabling them to monetise their content. Partners involved in Snap PMP are BuzzFeed, Hearst, VICE and Vertical to name a few.

Snap PMP offers benefits such as:

  • Ad targeting options
  • Metrics
  • Dynamic pricing

Additionally, Snapchat will be making their six-second, non-skippable commercial ads available to 100 selected advertisers via Snapchat’s self-serve ad platform. Instead of purchasing through a Snapchat Sales person these selected advertisers are able to purchase Commercials directly from Snap’s Ads Manager.

Source: Marketing Land

2. Facebook updates metrics on Video Ads

Facebook has adjusted the way it measures video ads. Before, 3-second and 10-second video views metrics included accumulated time if a viewer reversed or replayed the video, but now, the metric will only include unrepeated seconds of watch time in order to measure the consumption of the ad in a more accurate way.

Additionally, Facebook is also releasing a new Video Plays metrics available in the Ads Manager, which will reflect the actual number of video plays, rather than the impressions that are calculated when a video appears in users’ News Feed, but the video is not necessarily played. With this release, Facebook removes 2 metrics: 30-second video view and video percentage watched.

Facebook has also confirmed that advertisers will soon have the ability to use Moat (Oracle’s Data Cloud) in order to compare and confirm Facebook’s new Video Plays metric. Moat is already one of Facebook’s third-party measurement platforms and will now use its own methodology to determine Facebook video ad plays – in a more accurate way.

Source: Marketing Land

3. Facebook and Instagram will now tell users how much time they’re spending on the app

The platforms are introducing an activity dashboard to assist users in managing the amount of time they are spending looking at their phones. This initiative is a part of the company’s time well spent movement, since their aim is to ensure people’s time on the apps is intentional, positive and inspiring.

The activity dashboards are located on the user’s settings page. On Instagram it’s called ‘Your Activity’, and on Facebook it’s called ‘Your Time on Facebook.’ The tool will tell users how much time they spend on the individual app per day, as well as offering to set a reminder to close the app daily and an option to mute push notifications from the apps.

Together with Facebook, Google and Apple are both working on time well spent initiatives.

Source: Marketing Land

4. WhatsApp launches its first revenue-generating activity

WhatsApp launches its first revenue-generating enterprise product and the only way it currently makes money directly from the app. WhatsApp Business API is now allowing businesses to respond to messages free for up to 24 hours, but after that time, it will charge them a fixed rate by country for each message sent.

Businesses will still be able to only contact people who messaged them first, but this API will help them to program their sent shipping confirmations, appointment reminders and event tickets.

The 3 million users of the WhatsApp For Business app can also manually respond to customer service questions through their own tool or through other apps. If Facebook can pitch the WhatsApp Business API as a cheaper alternative to customer service call centres, the convenience of asynchronous chat could compel users to message companies instead of phoning.

Additionally, people can now quickly start a WhatsApp conversation with businesses from an ad seen on Facebook, allowing both businesses and potential clients to engage with potential customers. Businesses can also add the click-to-message feature on their website or Facebook Page. This feature will be available in Ads Manager in the following weeks for most countries.

Businesses that choose to run these ads, will have access to additional metrics in Ads Manager to evaluate their campaigns. Metrics include:

  • Conversations Started
  • Messaging Replies

Source: Facebook Business

Source: Techcrunch & Facebook

5. Snapchat launches sticker packs with an effort to boost connections with Influencers

Snapchat continues its efforts to appeal to influencers, now the creators have an option to create their own personalised sticker packs available in the app. With this, Snapchat seeks to show these high-profile creators that they will have more options than regular users and motivate them to stay on Snapchat rather than moving over to Instagram.

In addition, Snap has also given creators access to in-depth audience analytics, showing Snap is clearly moving away from their original positioning that influencers and celebrities are no different to regular creators.

Overall, it is clear Snap has had the realisation that as a platform they need these creators in order to maintain and engage their current audiences.

To access the designed stickers, users may find them in the ‘star’ icon in the app.

Source: Social Media Today

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A Kwick 5 Point Update https://klickcommunications.com/2018/07/a-kwick-5-point-update-18/ https://klickcommunications.com/2018/07/a-kwick-5-point-update-18/#respond Tue, 24 Jul 2018 00:43:42 +0000 https://klickcommunications.com/?p=34089 Facebook’s Ads Manager improvements make it easier to create Ads on the go. Creating advertising campaigns on the go is now easier with the addition of new creative tools in Facebook’s Ads Manager app, which allow social managers to create and edit ad images directly from the app. These new tools include: Text Overlay and...

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  • Facebook’s Ads Manager improvements make it easier to create Ads on the go.
  • Creating advertising campaigns on the go is now easier with the addition of new creative tools in Facebook’s Ads Manager app, which allow social managers to create and edit ad images directly from the app.

    Source: marchmeena29

    These new tools include:

    • Text Overlay and Text Policy Checker: Users can choose fonts and add text to the ad, as well as overlay it across the selected image. It also notifies users if the amount of text exceeds Facebook’s guidelines.
    • Image Cropper: Users can crop their images to the ideal size to fit their ads.
    • Templates: Facebook provides users with templates which they can edit to fit their needs, assisting users in the process of creating the ad.
    • Shapes, Stickers and Logos: Users can now add their brand logo along with stickers and shapes to customize their ads and portray relevant information about their business.
    • Colour Filters: Users can add filters to expose the image as they see fit.

    Source: Social Media Today

    1. Instagram is the lead platform for influencer marketing

    If you’re looking to work with an influencer for your business, Instagram is your go-to platform. With about 1 billion users, it is the ideal platform for influencers to boost their content to a broader audience.

    Reportedly, nine out of ten influencers worldwide choose Instagram as their main platform for marketing campaigns. Following Instagram posts, Instagram stories are the second-most used feature for influencers to promote sponsored campaigns.

    According to Mediakix, an influencer marketing firm, marketers will spend in the region of $1.6 billion on Instagram influencer marketing campaigns this year. And as advertisers swap their budget from other marketing channels, they estimate that the ad spend on influencer marketing will rise from $5 billion to $10 billion dollars in the following five years.

    Source: Mobile Marketer

    1. Snapchat links to Amazon through a visual product search feature

    Snapchat is developing a visual product search feature that takes users to Amazon’s e-commerce site once the camera identifies the object through Snapchat’s app.

    This feature, where the camera turns into a shopping tool, offers users another way to find and engage with products and brands of interest. Soon, Snapchat’s 191 million users, will be experiencing a different way of purchasing.

    Source: Mobile Marketer

    1. Facebook Messenger allows users to sync Instagram contacts to Messenger

    Users can now find a feature in Facebook Messenger that allows them to pull contacts from Instagram. This option can be found in the ‘people’ tab in Facebook Messenger.

    Once the user chooses to sync the contacts, the Instagram username and account automatically becomes visible to other people on Messenger. This feature allows users to merge friends and family that are currently on different social platforms, expanding their social grid.

    Source: TechCrunch

    1. How businesses can use Instagram Live Video Chat

    Businesses can use Instagram Live Video Chat to offer customers personalized service and enrich their business relationships.

    Engaging in Live Video gives customers a sense of trust and credibility. Here are some ways businesses can engage with this tool:

    • Provide customer service: Use the tool to connect with customers and resolve their questions and/or issues.
    • Close a sale: A timely live call can answer potential customers’ questions about a product or service and it could determine their decision of purchase.
    • Do product demos: Show your audience how to use your product and engage potential clients.
    • Set up client consultations: Show your clients you care and establish loyalty by offering them guidance and advice.
    • Hold team meetings: Use Instagram video chat to hold small team meetings, you can include up to four people in the conversation.

    Source: Social Media Examiner

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    Brand Matters in the Youniverse https://klickcommunications.com/2018/07/brand-matters-in-the-youniverse/ https://klickcommunications.com/2018/07/brand-matters-in-the-youniverse/#respond Tue, 03 Jul 2018 05:20:16 +0000 https://klickcommunications.com/?p=34059 With everyone focused on data have we forgotten the power of brand? No one can deny that the power balance has shifted, from brand push to consumer pull. But brand still matters. As knowledge of what the consumer wants increases, the knowledge of what a brand does is decreasing and this should alarm marketers. So,...

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    With everyone focused on data have we forgotten the power of brand?

    No one can deny that the power balance has shifted, from brand push to consumer pull. But brand still matters.

    As knowledge of what the consumer wants increases, the knowledge of what a brand does is decreasing and this should alarm marketers. So, what’s the answer?

    Brand Intelligence.

    Being able to understand, articulate and demonstrate what your brand stands for is key to long term success. If you look at the brands that have stood the test of time, and navigated disruption with relative ease, you will start to see a pattern emerge. Global brands like Nike, Apple and Red Bull have a very clear brand proposition and high consumer trust. They are able to adapt to market conditions and embrace disruption because their core offering (and what they stand for) does not change.

    Red Bull is a perfect example of a brand built on brand values. Every activation or piece of marketing strengthens their positioning. When consumers think of Red Bull they don’t think about the taste (reportedly in taste tests the brand does not do well compared to other beverages in the category), but rather they think of energy and adrenaline. A pioneer in the content marketing space, Red Bull demonstrates what their brand stands for in every collaboration, every sponsorship and every single stunt, allowing the content to tell the story and the consumer to form an attachment to the brand based on emotion – it makes them feel something.

    Do you remember the famous Felix Baumgartner jump from space?

    While other brands are looking for the next trend to jump on, Red Bull creates moments that demonstrate their values directly to their fanbase. The content and collaborations are varied in nature (Red Bull Music Academy, Red Bull Flutag), however, they always ladder back to the brands core value – energy. This unwavering focus ensures that consumers associate the drink Red Bull with energy and they buy into that.

    This strategy can be employed by any brand, but only if they have really strong Brand Intelligence. In a world of ever increasing homogeneity it’s crucial for brands to stand for something, hold onto their USP and make sure that it doesn’t get lost in all the data.

    At Klick Communications, we put the consumer first always and we believe that the brands that will thrive in the new *‘Youniverse’, will be those that marry what consumers want, with what they offer, and if that can be an emotional state of being, all the better.

    *Youniverse – the desire to be seen and viewed as unique – source Trendwatching.com

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    A Kwick Point 5 Update https://klickcommunications.com/2018/06/a-kwick-point-5-update/ https://klickcommunications.com/2018/06/a-kwick-point-5-update/#respond Fri, 29 Jun 2018 04:31:34 +0000 https://klickcommunications.com/?p=34031 1. Instagram launches IGTV Tired of juggling Instagram and YouTube in order to have deeper interaction with customers? Instagram is now offering long-form videos through its new product, IGTV. IGTV not only offers stiff competition to YouTube but also extends the success Instagram has experienced with its popular Stories product, which lets users post short-form...

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    1. Instagram launches IGTV

    Tired of juggling Instagram and YouTube in order to have deeper interaction with customers? Instagram is now offering long-form videos through its new product, IGTV.

    IGTV not only offers stiff competition to YouTube but also extends the success Instagram has experienced with its popular Stories product, which lets users post short-form videos.

    This is big news for creators looking to spend their time wisely. IGTV enables users to share up to 60 minutes of content to their existing fanbase and has expanded capability to draw in new viewers.

    Instagram has made it easier than ever to start posting long form content. You can access the function from within your existing Instagram app or download IGTV as a separate app if that suits your needs.

    Keep in mind when planning your content that the videos are vertical and are capped at 60 minutes. Another eye-catching feature is the ability to customise the cover photo for each video. That’s extremely useful when attracting attention for those browsing for a new channel.

    Source: Instagram

    2. Instagram reaches 1 billion active monthly users

    Instagram rose dramatically to 1 billion monthly users in June 2018. This is up almost 400 million monthly users since March 2018.

    Perhaps we shouldn’t be surprised by the unexpected growth as Instagram’s lead time on producing products to capture trends is incredibly short.

    According to Instagram co-founder Mike Krieger, Instagram’s newest product, IGTV, took just 6 months to launch.

    Should we expect more growth in the near future? Instagram certainly seems poised for continued growth, according to projected growth rates through 2019.

    Projections predict Instagram to grow 8.4% this year compared to a projection of just 2.2% for YouTube.

    Sources: Statista

    3. Facebook announces ‘Brand Collabs Manager’ platform to help connect influencers and brands

    This week Facebook announced a new ‘Brand Collabs Manager’ product to help connect influencers and brands. The objective: to increase ad revenue for Facebook, increase influencer retention, and increase brand sales and recognition.

    The ‘Brand Collabs Manager’ dashboard is a searchable database that both influencers and brands use to connect. Brands can view an influencers brand history, which not only increases accountability but enhances a brands ability to connect with influencers who have successfully aided a similar industry in the past.

    For influencers being discovered it is as easy as liking a brand post.

    For brands, finding fresh talent is as easy as viewing those influencers who have liked the brand.

    What are you waiting for? Sign up: https://www.facebook.com/collabsmanager/start/

    Sources: Social Media Today

    4. Instagram now lets you have a 4-way chat and still be able to scroll

    Instagram keeps the hits coming. Announced at F8, Instagram is now enabling 4-way group video calls through its ‘Direct’ function.

    Whilst we’re sure that this will be popular with the social set, it’s a great function for businesses as well.

    And in case you were worried that all of those video calls might interfere with texting and posting engaging content on your Instagram, think again.

    The best part of Direct’s Group Calling feature is your ability to downsize the screen and keep working away. And in case you’re just too popular, there’s also a mute function.

    Sources: Techcrunch

    5. Google rolls out new Explore options in Google Maps including ‘For You’ and ‘Explore’ tabs

    Search giant Google has redesigned its ‘Explore’ tab to make it easier to find recommendations for restaurants and other places to visit. The updated feature appears at the bottom of the app when you open it and will let you explore categories you might want to know more about – coffee shops, live music venues – and continues with lists of popular restaurants, upcoming events and popular activities.

    The update also adds a ‘For You’ tab, which looks like a bit of a news feed that features local restaurants – depending on your location history, ratings, interests, or if you have ever liked them, Google computes a match percentage and adds a score as well. Via ‘Your Match’, you can also edit your preferences depending on your interests. It also includes a ‘Less interested’ option. For instance, if you are not interested in Italian cuisine you may add it to your search so that it becomes more refined.

    The features have rolled out on both iOS and Android.

    Sources: The Verge

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