Hello New Emoji’s!
The new generation of emoji’s is here and we warmly welcome all 56 new faces, creatures and symbols onto our keypads. We’re especially excited to start using the mer-man, hedgehog and brain, because let’s be honest, there is no easier way of expressing yourself than with emoji’s.
Interestingly Unicode, the creators of the emoji, noted that the purpose of their work is to support “lesser-used languages and unique written requirements worldwide.” So far they have developed 139 scripts, even including texts like Soyombo and Zanabazar Square, which are used in historic Buddhist texts to write Sanskrit, Tibetan, and Mongolian.
2017 Social Media Report
Sensis, the Australian marketing services company, have released their 2017 Social Media Report. The survey asked 800 consumers, 1000 small businesses and 100 large businesses about their social media behaviours on Facebook, Instagram, Twitter, LinkedIn and Google+.
Some of the interesting findings included:
- 15% of people feel anxious when they are unable to access their social media accounts
- The most popular place people use social media is in the home (96%), especially in the lounge or living room (84%)
- 80% of people use social media on a daily basis with 18-29 year-olds displaying a range of obsessive tendencies
- 33% of people aged 30-39 were happy to ignore friends and family in favour of checking their social media accounts
Read the full report here.
Instagram is testing a new way for celebrities and influencers to identify their sponsored posts. This new standardised format will help make it clearer to everyone when an advertiser has paid for an influencer post.
In order to achieve full transparency, this update will require influencers to tag the brand as the sponsor of their post and the post will also include a paid partnership notification. Right now the tool is in beta but moving forward will be enforced.
Facebook is Cracking Down on Clickbait
In order to decrease the amount of misleading, spammy or sensational content, Facebook is starting to crack down on clickbait content. Facebook’s algorithm is looking a lot more closely at post headlines to see whether it’s exaggerating information and if suspected, will down-rank the posts thereby reducing their visibility.
One of Facebook’s values is authentic communication and this is definitely an effort to help better inform the community and reduce scepticism across social. See how this may impact your page here.
New Objectives for Instagram Story Ads
Initially the only objective with Instagram Story ads was reach to build brand awareness, but now they’ve added a wide range of objectives including:
- Video views
- Mobile app installs
This is a significant update because it means that Instagram Story ads are now more lucrative and customisable for different business’s needs. It’s a very exciting time to be an advertiser with so many different social updates coming through.