Social Media

Gen Y Me

Let’s get something straight: being young does not equate to being online savvy. I’m telling you this because I have seen too many instances where a communications disaster has resulted from poor delegation of social media responsibilities (i.e. entire social media ownership has been given to the Gen Y team member, just because they […]

By |November 8th, 2011|Social Media|

Sacred Spaces

I saw this while traveling this weekend:

It’s a copy of Kurt Vonnegut’s Slaughter House Five that is ad supported. On the cover, or in the pages, a company called WOWIO will insert an “unobtrusive advertisement” to subsidize the cost of the publication.

I see a lot more of this lately: creative […]

By |September 7th, 2011|Social Media, Advertising|

Should I Be Using Google Plus?

By |July 29th, 2011|Social Media|

The Latest and Greatest Social Media Whatsit

(or, the Scourge of the First).

For many blogs, the first comment is always “First!”.  Older, more established blogs (which, believe me, is as weird a thing to type as it is to think about) have established policies around “first” posters.  Some get buried, others backdated. Occasionally a blog will go so far as to […]

By |July 1st, 2011|Social Media|

Social Media Size Queens

In a meeting with a potential client last week, it became very clear, very quickly that it was going nowhere.  It all began with the following phrase:

“I want it to go viral!”

…a phrase which I’ve bitched about before.  But it got worse when the client (let’s call him Brian) told me his target goals:

“Can […]