Social Media

Social media’s generation of Travel Lemmings

Earlier this year, the smart folks at Junkee Media highlighted an interesting impact of social media on travel decisions. With increased visibility and check-in opportunities, our behaviour has shifted away from wanting to discover places where no-one has been, to flocking to the places everyone has been. New York, London, Paris – nobody wants to […]

By |December 16th, 2015|Social Media, Travel|

The new mobile consumer: how to connect, influence and convert

It was recently announced that Facebook now has 399 million users who login only from mobile devices. Considering that Facebook only added 62 million mobile users during the last quarter, it’s a clear sign that mobile technology is rapidly changing the way that we connect with one another.

Mobile technology has become an extension of […]

By |August 1st, 2014|Social Media|

Facebook changes: mobile first, pictures are everything, curate your own content

 

Whenever Facebook releases a new version, people usually divide; some love it, others hate it. However following this morning’s launch of the new-look News Feed, it seems even the usually critical ‘Twitterati’ agree Facebook’s latest changes are for the best. So what’s new? Facebook’s revamp is all about user experience — the site looks […]

By |March 8th, 2013|Social Media|

Google+ Brand Pages – A Review/Recommendation

If you’re not down with the Google+, in a nutshell, it’s Google’s social offering which smoothly integrates its existing online product suite – including Google Places and Maps, Web and Image Search, and YouTube. Connections are allocated to ‘circles’ allowing for topic-focused discussions to be limited/shared among relevant users.

At first glance, Google+ may appear […]

By |November 29th, 2011|Social Media|

Gen Y Me

Let’s get something straight: being young does not equate to being online savvy. I’m telling you this because I have seen too many instances where a communications disaster has resulted from poor delegation of social media responsibilities (i.e. entire social media ownership has been given to the Gen Y team member, just because they […]

By |November 8th, 2011|Social Media|