Social Media

A Kwik 5 Point Update

Hello New Emoji’s!

The new generation of emoji’s is here and we warmly welcome all 56 new faces, creatures and symbols onto our keypads. We’re especially excited to start using the mer-man, hedgehog and brain, because let’s be honest, there is no easier way of expressing yourself than with emoji’s.

Interestingly Unicode, the creators of the […]

A Kwik 5 Point Update

Twitter introduces 24/7 live stream

Twitter just announced new 24/7 live streams are available across sports, news and entertainment, bringing hundreds of hours of new premium video content to the platform. Advertisers will be able to buy pre and mid-roll, and The Wall Street Journal is one of Twitter’s first partners pushing their round-the-clock streaming.

It […]

Our Favourite Memes of 2017 (so far)

2017: The Year That’s Meme

For a while, the world of memes was its own subculture, down in the deepest parts of the Internet. But as marketers caught on to the power of memes, more and more brands attempted to use them in their marketing strategies. Some brands have done so successfully, many have not.

Gucci’s recent #TFWGucci […]

#Spon – what you need to know as a travel writer

How will the new marketing regulations set by the Australian Association of National Advertisers affect you?

On 1 March 2017, a new provision was included in the Australian Association of National Advertisers Code of Ethics, requiring social advertising and marketing material to be disclosed as such.

The new clause states:

2.7 Advertising or Marketing Communication must be […]

A Closer Look at User Generated Content

Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.i
This powerful statistic has led to the rapid rise of the consumer and user generated content.
Using UGC is one of the most direct, dynamic and compelling ways of capturing content across the digital landscape, however it provides a […]