Content Creation

Where are we spending money and how?

We recently attended Tourism Australia’s Destination Australia conference.

MasterCard’s Senior Vice President and Group Head of Market Insights, Sarah Quinlan, shared some particularly powerful insights on how we, as tourism marketers, can influence travel purchases.

Where does all the money go?
By looking at their customers’ spendings in real time, Mastercard have identified some telling insights for tourism […]

A Closer Look at User Generated Content

Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.i
This powerful statistic has led to the rapid rise of the consumer and user generated content.
Using UGC is one of the most direct, dynamic and compelling ways of capturing content across the digital landscape, however it provides a […]

A Kwik 5 Point Update

Facebook updates its News Feed algorithm to boost longer videos

Get ready to see longer videos on Facebook, as the social media giant recently announced that longer videos watched through will be given a higher priority in the ranking of the News Feed.

For Facebook Page owners, the takeaway is that longer videos that engage […]

Why solo travel is the next big thing

The changing face of travel has developed a new breed of adventure seeking wanderers, establishing solo travellers as the new normal. Travelling alone is by no means a radical or new phenomenon, however, the recent growth of individual travellers seeking a bespoke experience is certainly on the rise.
Solo travellers are committed to their destinations […]

A Kwick 5 Point Update.

1. Social Media For Social Good
It’s been a turbulent couple of weeks in the world – let’s face it, it’s been a turbulent year. Social media has copped its fair share of criticism for its role in this state of flux – from Facebook being questioned about its role in allowing false news about […]