Content Creation

A Kwick 5 Point Update

1. Facebook takes visual messaging to a new level

We all know that the way people communicate and message each other is no longer limited to a traditional text message. Visual messaging is increasingly becoming our new universal language – sharing photos of our experiences brings our conversations to life whether it be sharing holiday […]

Australians are more obsessed with social media than ever before

It’s no surprise that the 2017 Sensis Social Media Report has found that our growing obsession with smartphones has driven more people onto social platforms than ever before. 79% of all people are using social media and amongst people 18-29 that stat jumps to a staggering 99%. The biggest increase in usage compared to […]

A Kwik 5 Point Update

Twitter introduces 24/7 live stream

Twitter just announced new 24/7 live streams are available across sports, news and entertainment, bringing hundreds of hours of new premium video content to the platform. Advertisers will be able to buy pre and mid-roll, and The Wall Street Journal is one of Twitter’s first partners pushing their round-the-clock streaming.

It […]

#Spon – what you need to know as a travel writer

How will the new marketing regulations set by the Australian Association of National Advertisers affect you?

On 1 March 2017, a new provision was included in the Australian Association of National Advertisers Code of Ethics, requiring social advertising and marketing material to be disclosed as such.

The new clause states:

2.7 Advertising or Marketing Communication must be […]

Where are we spending money and how?

We recently attended Tourism Australia’s Destination Australia conference.

MasterCard’s Senior Vice President and Group Head of Market Insights, Sarah Quinlan, shared some particularly powerful insights on how we, as tourism marketers, can influence travel purchases.

Where does all the money go?
By looking at their customers’ spendings in real time, Mastercard have identified some telling insights for tourism […]