Advertising

A Kwick 5 Point Update

1. Taco Bell’s Snapchat lens shatters record

Taco Bell has hit dizzy new heights in the social space. Their sponsored lens campaign that turned consumers’ heads into a giant taco shell was used to celebrate Cinco de Mayo and racked up a cool 224 million views in one day!

The social team at Taco Bell worked […]

A Kwick Update

Instagram is switching its feed from chronological to best posts first

The average Instagram user misses 70% of what’s in their feed, with that in mind, Instagram has announced it will start rearranging the order of posts. This will move away from the current reverse chronological order towards the same format as Facebook, and, more […]

A Kwick 5 Point Update

Facebook’s like button has some new friends

Facebook’s emoji Reactions are here! Forget about just liking content, now you can choose to interact with the following reactions: like, love, haha, yay, wow, sad, angry. This move is a bid to increase engagement, and ultimately make your newsfeed and ads more personalised.

For brands it’s positive, inspiring […]

A Kwick 5 Point Update

Snapchat will soon allow users to subscribe to publishers on discover

Snapchat is working on how to drive traffic to its publishers on “ Discover”. According to a report from Re/code, it has been “telling publishers using Discover that is plans to let its 100 million daily active users subscribe to their favourite channels.” This […]

A Kwick 5 Point Update

Twitter is testing a dedicated GIF button on mobile

GIFs continue to be a winner in the social media space, this week it’s been reported that Twitter has been testing a button solely dedicated to GIFs.

A button appears between the camera and poll icons and when you push the button you can select trending […]