Advertising

A Closer Look at User Generated Content

Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.i
This powerful statistic has led to the rapid rise of the consumer and user generated content.
Using UGC is one of the most direct, dynamic and compelling ways of capturing content across the digital landscape, however it provides a […]

A Kwik 5 Point Update

Facebook updates its News Feed algorithm to boost longer videos

Get ready to see longer videos on Facebook, as the social media giant recently announced that longer videos watched through will be given a higher priority in the ranking of the News Feed.

For Facebook Page owners, the takeaway is that longer videos that engage […]

A Kwick 5 Point Update.

1. Social Media For Social Good
It’s been a turbulent couple of weeks in the world – let’s face it, it’s been a turbulent year. Social media has copped its fair share of criticism for its role in this state of flux – from Facebook being questioned about its role in allowing false news about […]

Instagram introduces zoom.

Instagram has introduced a host of changes starting with a new icon, a move away from the traditional square photos, the introduction of longer videos, the boomerang GIF feature and most recently the Snapchat-esque ‘Instagram stories’.

The latest feature allows ‘Zoom’. Pinch and stretch photos to get a closer look… selfies beware! The photo snaps back and […]

6 Things You Need To Know About Flying

Flying – everyone does it but do you know everything about it? Today we want to debunk some myths around flying and also share some facts that caught our eye.

1. A numbers game

The busiest airport in 2015 was Hartsfield-Jackson Atlanta International Airport (ATL) with 101,491,106 passengers; followed by Beijing and Dubai.
Emirates recently announced the […]