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19 05, 2016

A Kwick 5 Point Update

By |May 19th, 2016|Social Media, Technology, Content Creation, Advertising, Media Relations, Travel|

1. Taco Bell’s Snapchat lens shatters record

Taco Bell has hit dizzy new heights in the social space. Their sponsored lens campaign that turned consumers’ heads into a giant taco shell was used to celebrate Cinco de Mayo and racked up a cool 224 million views in one day!

The social team at Taco Bell worked […]

5 05, 2016

A Kwick 5 Point Update

By |May 5th, 2016|Social Media|

Brands can now see the impact of promoted pins on key brand objectives

Pinterest will start telling US advertisers how their Promoted Pin campaigns affect objectives such as brand awareness, favourability, perception and purchase intent, using research by Millward Brown Digital.

Measuring the impact of social media activity is regularly cited as one of the […]

2 05, 2016

Klick along if you feel like a room without a roof

By |May 2nd, 2016|Other, Social Media, Blogging|

Written by Tim Hayes
Sydney Office (Feb – May 2016)

 

It was a good couple of months ago now, when I first arrived at Klick’s second floor office in the heart of Surry Hills. I’d taken the train and stepped off one stop early by accident. It took a beat or two, looking curiously at a […]

27 04, 2016

Periscope… What you need to know

By |April 27th, 2016|Other|

What is it?
Twitter’s live-streaming video app – Periscope allows you to watch and broadcast real-time videos from all around the world.
How are businesses using it?
Businesses are using Periscope to keep their customers up-to-date in a more personal and informal setting. The benefits include transparency and behind-the-scenes footage in a live format
Who is its audience?
Over 10 […]

15 04, 2016

Snapchat… What you need to know

By |April 15th, 2016|Other|

Snapchat has been around for 5 years now, however in the past 12 months, usage has increased by an astounding 46% in Australia.
Unlike other social media platforms, Snapchat is about real-time, unedited content and taps into the engaging power of ‘living and sharing in the moment.’
We’ve been inspired by Snapchat’s recent collaboration with Burberry, which marked […]