Things we love, stuff we do.

17 05, 2017

A Kwik 5 Point Update

By |May 17th, 2017|Social Media, Content Creation, Advertising|

Twitter introduces 24/7 live stream

Twitter just announced new 24/7 live streams are available across sports, news and entertainment, bringing hundreds of hours of new premium video content to the platform. Advertisers will be able to buy pre and mid-roll, and The Wall Street Journal is one of Twitter’s first partners pushing their round-the-clock streaming.

It […]

17 05, 2017

Our Favourite Memes of 2017 (so far)

By |May 17th, 2017|Other, Social Media|

2017: The Year That’s Meme

For a while, the world of memes was its own subculture, down in the deepest parts of the Internet. But as marketers caught on to the power of memes, more and more brands attempted to use them in their marketing strategies. Some brands have done so successfully, many have not.

Gucci’s recent #TFWGucci […]

13 04, 2017

#Spon – what you need to know as a travel writer

By |April 13th, 2017|Social Media, Content Creation, Advertising, Media Relations, Travel, Blogging|

How will the new marketing regulations set by the Australian Association of National Advertisers affect you?

On 1 March 2017, a new provision was included in the Australian Association of National Advertisers Code of Ethics, requiring social advertising and marketing material to be disclosed as such.

The new clause states:

2.7 Advertising or Marketing Communication must be […]

23 03, 2017

Where are we spending money and how?

By |March 23rd, 2017|Content Creation, Advertising, Travel|

We recently attended Tourism Australia’s Destination Australia conference.

MasterCard’s Senior Vice President and Group Head of Market Insights, Sarah Quinlan, shared some particularly powerful insights on how we, as tourism marketers, can influence travel purchases.

Where does all the money go?
By looking at their customers’ spendings in real time, Mastercard have identified some telling insights for tourism […]

9 03, 2017

A Closer Look at User Generated Content

By |March 9th, 2017|Social Media, Content Creation, Advertising|

Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.i
This powerful statistic has led to the rapid rise of the consumer and user generated content.
Using UGC is one of the most direct, dynamic and compelling ways of capturing content across the digital landscape, however it provides a […]