2017: The Year That’s Meme
For a while, the world of memes was its own subculture, down in the deepest parts of the Internet. But as marketers caught on to the power of memes, more and more brands attempted to use them in their marketing strategies. Some brands have done so successfully, many have not.
Gucci’s recent #TFWGucci […]
How will the new marketing regulations set by the Australian Association of National Advertisers affect you?
On 1 March 2017, a new provision was included in the Australian Association of National Advertisers Code of Ethics, requiring social advertising and marketing material to be disclosed as such.
The new clause states:
2.7 Advertising or Marketing Communication must be […]
We recently attended Tourism Australia’s Destination Australia conference.
MasterCard’s Senior Vice President and Group Head of Market Insights, Sarah Quinlan, shared some particularly powerful insights on how we, as tourism marketers, can influence travel purchases.
Where does all the money go?
By looking at their customers’ spendings in real time, Mastercard have identified some telling insights for tourism […]
Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.i
This powerful statistic has led to the rapid rise of the consumer and user generated content.
Using UGC is one of the most direct, dynamic and compelling ways of capturing content across the digital landscape, however it provides a […]
Facebook updates its News Feed algorithm to boost longer videos
Get ready to see longer videos on Facebook, as the social media giant recently announced that longer videos watched through will be given a higher priority in the ranking of the News Feed.
For Facebook Page owners, the takeaway is that longer videos that engage […]
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